4 Ways to Create Evergreen Content and Make Sure It Stays Fresh

Your website is like a book. There’s the cover, or all the pretty design elements that a user sees the moment they land on your site, and then there’s the substance within it, the content. And just like books, your website can (and will) be initially judged by its cover, but it’s the content inside that determines its true value. 

Read More
6 Content Marketing Growth Hacks for Sumo and Leadpages

Let’s talk lead generation. You know, that all important, can’t-run-a-business-without-it step in your digital marketing strategy? It’s how you build awareness, drawing potential customers to your brand so that you can ultimately wow them and guide them through the digital funnel to purchase. 

Read More
3 Questions to Ask When Building a Marketing or Sales Dashboard

Businesses run on data. Tracking performance metrics across multiple platforms – web traffic, ad traffic, social media, etc. – is a key part of evolving success, and you’d be hard pressed to find a company that doesn’t invest time and resources in the monitoring and analyzation of data. Here’s the problem though: There’s a lot of data to look at. At any one time, your business should be paying attention to (and adjusting accordingly based on) numerous variables and data metrics. But how do you make sense of it all?

Read More
8 Marketing and Sales KPIs That Your Business Should be Tracking

Business is all about returns on investments. You don’t want to be spending precious time, money, or (wo)manpower on efforts that don’t turn revenue, so it’s important to pay close attention to how each facet of your business and marketing strategy is performing. That’s where KPIs come in. 

Read More
7 Must-Dos for a Successful Tech Stack

A technology stack – or, in developer speak, a “tech stack” – is the technological foundation of a website. It’s the combination of software and language that brands use to serve their site’s main purpose. Each layer must function efficiently both individually and with the rest of the stack, meaning that there’s not a lot of room for error during the initial construction. 

Read More
Laura DruckerComment