Brink Insights Guide to Our Services
We always assume people know what we do, don't we? We've spent so much time in our craft and studying the things we study - so it's hard to start at ground zero and explain to people in plain speak, what. we. actually. do. Like the services we offer, the people we typically offer it to, and what problems we solve. This is exactly where we try to start with our clients - and it's super easy for us, because we're usually meeting their business for the first time, and we actually DON'T know what they do.
Our website data validates this idea of people not knowing us or what do, doesn't it?
Most site analytics we see show that on average, 50% (or more) of the visitors to your site have never been there before. - I'll say that a different way. Half of the people who land on your home page have no idea what you do and are actively asking themselves how you can help them. - That's a lot of new business potential! How are you speaking to this group? Does your website support this audience? Or is it speaking to the other half, assuming they know what you do?
In the spirit of 'ground zero,' I thought I'd write a post that explains exactly what we're up to over here at Brink Insights - the products we have, the problems we solve, the people we solve them for and how our engagements work.
About Brink Insights (News Release Style)
Veteran software marketer, Jayme Thomason of Brink Insights has developed a line up of services geared towards companies developing software. These offerings service software development companies and non-software companies who are building apps and other technologies. Thomason's decade-long career of building software and successful digital strategies for tech companies of all sizes has led up to the new offering.
Brink Insights services B2B companies in the Education, Manufacturing, Construction, Marketing/Sales, Real Estate, Financial and software development industries.
In addition to their consulting services, Brink provides a suite of digital marketing services centered around lead generation and marketing automation, sales enablement, public relations and influencer marketing and content marketing for mid-size to enterprise companies.
"While our software strategy consulting services have been modeled for all software companies regardless of size or commercial transaction type, we discovered that we could scale our solutions in smarter ways to serve a larger number of companies, while maintaining the high-quality insights, execution and strategies that my clients have come to know and trust." Thomason states, "Quality and experience are my primary concern, for all of our strategic production and consultation engagement. Our previous and current clients can attest to the results that our production work ."
For the past year and a half, Brink Insights Strategists have built digital marketing strategies for SaaS companies, healthcare tech companies, B2B companies launching custom applications, software development firms, cloud solution companies, fellow marketing agencies, and companies focused on making their digital products work smarter.
Some of the results of the company's strategy work have included:
- A 300% increase in traffic with an average 35% conversion rate from visitor to lead for a Kansas City-based software company.
- 7 custom asset campaigns released over a period of a year, each converting at an average of 36%.
- An increase of over 1000% in social media engagement for a Kansas City marketing firm.
- Successfully launched a beta application for a manufacturing company that has doubled the company's website traffic and generated 100 new leads within the first 30 days.
- Built a go-to-market strategy for a brand new web application that helped a Kansas City-based insurance company gain over a million views and thousands of new customers within the first few months of launch.
- Re-built a global software company's email program and brought open rates from 3% to 30% and increased list size at a pace of 1000 per week.
While Brink Insights is characterized as a results-focused culture, they also serve a commitment to a philosophy they call Essentialism Marketing. Thomason explains this concept as approaching marketing the same way you approach a software build, by building only what you need, when you need it - nothing more.
"I've spent most of my career studying operating models like Lean, Agile, Jobs-to-be-Done, Rapid Deployment and the Google Design Sprints and letting them inspire the way I build strategy. These methods, while different in application, all believe in the fundamental importance of shipping product faster, more efficiently and with fewer defects. I believe these principles apply very well to digital marketing - especially in today's marketing overloaded world," Thomason explains.
Brink Insights has designed a suite of powerful, yet affordable Digital Marketing products designed with the overwhelmed executive in mind. These offerings help software companies of all types improve their current systems of marketing to reach the goals that they desire. Each engagement provides clients with strategic insights into the foundation of their marketing systems and the knowledge and power to move their marketing and sales numbers beyond their expectations.
"These services are invaluable to companies. Our team is not only able to uncover the problems companies have in their complex marketing and sales systems, but we're also able to show them how they can streamline and really focus on their highest potential activities. It's like a breath of fresh air for our clients who tell us they just can't keep up this pace. We show them how to simplify," Thomason said.
The unique aspect of Brink Insights' marketing services is that companies are not forced to choose their solution. A foundational marketing and sales audit, performed at the inset of every engagement, combines statistics and user stories to guide engagements. Working with Brink Insights begins with a kickoff meeting, so the Brink team can analyze the marketing and sales' pain points. After the completion of each audit, companies are presented with a clear blueprint for success. The Brink Blueprint is the roadmap that guides the strategic production work. Because all efforts are backed by audit findings, software companies aren't using their runway to build unnecessary marketing campaigns.
Jayme explains: "While we do work with a lot of SaaS and software companies, we're also taking a lot of engagements from companies whose primary business models are not software, but they're building and launching software and tools for their businesses as well. We've worked with manufacturing companies and insurance companies to help them capitalize on the tech opportunity. We specialize in the growth and scale stages for companies ready for increase profits."
We are software marketing experts. Whether your product is launched or ready for scale - our team of strategists can help you see where your marketing infrastructure is holding you back while helping you break free. Our highly-specialized software marketing agency is inbound, HubSpot and Google Certified which affords us the opportunity to provide expert digital marketing strategy and production for companies around the United States. Brink Insights has assisted hundreds of companies with optimizing their digital presence and catapulting their businesses.
Contact Brink Insights at by email at email@example.com or by following them on Twitter.